KEEP IT 100 – MORE THAN JUST CLOTHING

In a world full of fast trends and copycats, Keep It 100 is built different.
This isn’t just another clothing brand — it’s a movement, a lifestyle, and a reminder to always stay true to yourself.

From oversized street hoodies to clean snapbacks and everyday essentials, each drop is designed with one message in mind: authenticity never goes out of style.

The Meaning Behind the Name

“Keep It 100” is about being real — no fakes, no fronts. It’s about loyalty, hustle, and staying grounded. When you wear the brand, you’re repping a mindset that speaks louder than words.

Streetwear With Purpose

Every piece is created with the culture in mind — bold designs, premium comfort, and urban edge. We’re not chasing hype — we’re creating it. Our limited drops mean when you cop something, you’re getting a piece that not everyone else can have.

Built for the Streets, Made for You

Whether it’s a hoodie that turns heads, a crew neck that feels like your go-to staple, or a hat that finishes the fit, Keep It 100 is built to move with you — from the grind to the good times.

The Future of the Brand

Drop by drop, we’re building something bigger. Not just clothing, but a community of people who live unapologetically real. This is only the beginning, and every release is a step forward.

So if you’re ready to stand out while staying true, it’s simple:
Don’t just wear it. Live it. Keep It 100.